I know most novice marketers lack patience and are strapped for time, so here are 9 power “keyword tweaking” you should consider implementing right away with your websites if you haven’t done so already.
Remember, Search Engine Optimization allows your page to rank higher up the Goliath search engines like Google, Yahoo, MSN, Bing etc. More traffic spells as more conversions.
Finally, get a taste of what all Internet marketing specialists do.
Let’s get to it.
1. Pick a primary keyword phrase that you want the page to rank for (a keyword phrase can be one or more words).
2. Pick a couple of secondary keyword phrases related to the main keyword phrase.
3. Put the primary keyword phrase at the beginning of the list of keywords in your metatags.
4. Include the secondary keyword phrases also in the keyword metatag list.
5. Use the primary keyword phrase in the description metatag. (try to also include the secondary keywords in the description)
Don’t load in keyword phrases that you won’t be discussing on the page in either the keyword or description metatags. (It doesn’t help).
6. Put the primary keyword phrase in the url (if you can). Use underscores to separate words.
7. Put the primary keyword phrase in the Title of the page (this is a biggie!)
8. Use the primary keyword between H1 Header tags in the content area.
9. I usually recommend the content follow a five paragraph essay broken up with graphics etc. Open the page introducing the main keyword phrase and mention the secondary keywords in context (1st paragraph).
Each paragraph after this should discuss a secondary keyword and relate it back to the primary keyword. You can highlight sub-paragraphs with H2 or H3 Header tags using the secondary keyword terms to make them stand out. The closing paragraph summarizes the importance of the primary keyword as it relates to secondary keywords (again using those terms in context).
10. Put keywords in alt-text of the images. Use images to break up the text and enhance the content. Keep the images relevant.
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