If you want to maximize your advertising or promotional efforts, try to utilize the AIDA model online. Pay attention.

A = Attention
I = Interest
D= Desire
A= Action

This is a simple model which states that the awareness of a brand must precede interest, which in turn precedes desire and action.

This is how things work when visitors stumble upon your page, or is referred to it.

Information about your product attributes are first communicated in hopefully, a persuasive context. Usually, your product attributes should already be evident in your product design, if not your company information page.

The attributes can be sensory, evaluative or emotional. The trick is to touch on all three.

If the communication is persuasive enough to improve consumers’ attitudes on that attribute, their attitudes toward the overall brand will improve as well. This improvement in overall brand attitudes will concomitantly
increase the probability of purchase.

Bottom line is, try to ensure that all your page visual and textual elements are attractive. From that very first sentence in your front page, to the design of your clickable buttons which redirects to other sub pages.

Andrew Wang

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