To raise awareness for the program and engage Neff’s youth target, Neff collaborated with Johansson to co-design each of the two Hope beanies, which are available in a black or light tan natural knit design. “Conscious consumerism is definitely something I believe in, and Neff’s platform for giving back seemed like a perfect fit.

I helped create this Neff Beanie with the hope that every purchase might make a cancer patient feel a bit more comfortable during his/her treatments and look cool and be cozy all the while. The beanies are eco friendly too, so they’re as nice to the earth as they are to the person wearing them,” says Johansson.

For every Scarlett Beanie purchased, Neff will donate one beanie to a City of Hope patient/survivor (up to 5,000 beanies). Thereafter, 10% from the sale of each Scarlett Beanie will be donated to City of Hope, up to $20,000 while supplies last.

For more information, do check out Neff Headwear Online Site

At SXH, we cover the latest streetwear clothing and hip hop fashion movement. If you’d like to be featured, please submit your information to us at info@streetwearxhiphop.com

Technorati Tags: Beanies, Cancer Awareness, Cancer Patient, City Of Hope, Co Design, Consumerism, Earth, Fight Cancer, Hip Hop Fashion, Neff Headwear, Perfect Fit, Scarlett Johansson, streetwear clothing, Survivor, Sxh, Target

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