Witness it on the head of everyone today. From college students, sports aficionados, professional ball players, to celebrities and streetwear enthusiasts.
As we’ve come to the realization that many of you aren’t aware of the history behind this innovative head wear brand, allow us to enlighten you a bit.
1. 59Fifty New Era was founded by Ehrhardt Koch during 1920 in Buffalo, New York.
2. The 59 Fifty was actually a coined term for the “Brooklyn Style” Cap.
3. Aside from the 59Fifty, New Era’s repertoire expands into styles like the 49Forty (Casual, collegiate look), 39Thirty (Stretch fit cap, employed by MLB as the batting practice cap), 29Twenty (Adjustable, unstructured cap), EK (Premium collection), Capture the Flag (Designed by celebrities and sold exclusively through hand picked cities).
4. New Era is currently the go-to hat manufacturer not only for sports teams, but also today’s hottest household streetwear brands. Private labeling rights have been sold to the likes of Billionaire Boys Club, The Hundreds (HUF), Kiks tyo, and UNDFTD.
Scoop up the latest New Era hats at Def Shop, Europe’s leading New Era Cap Shop online. You’re guaranteed to find a wide fusion of your favorite teams, colors, sizes and styles there!










I’m from Malaysia..Actually i want to buy white sox black size 7 cap…so how did i pay?…