It’s always intriguing to gather more insights about today’s relentless and courageous streetwear brand owners in today’s fashion landscape. To see how they operate mentally,fight their inner wars, deal with risks, and how they initiated everything from ground up is certainly a golden privilege for those who seek to forge similar paths. At SXH, we recently got the opportunity to chop it up with the Florida based founder of Keez Clothing streetwear: Morocco. Let’s see what he has to say.
1. What is the start-up story behind Keez Clothing?
Well, I always had a passion for clothing, so for me this started off as a hobby.
2. Describe your visual concepts, what is it like? What are three words that best define it?
Complexity , public appeal , exclusivity
3. In three words, characterize who you are.
Hard working, dedicated, and passionate
4. What’s something that’s always running inside your mind lately?
My family. I am constantly missing them.
5. Being in your position, I’m sure it can be overwhelming with the workload.
Yes, it never stops… but hey, I signed up for this, so there is no back downing down.
6. How do you achieve balance in life?
I believe there is time and a place for everything; I try my best to stay focused and humble.
7. What’s one incident that would serve as a turning point to your life?
I would say it was the response that I got from major hip-hop celebrities such as LL Cool J, Busta Rymes ,Cassidy, etc.
8. What three pieces of advice would you give to others when it comes to life & career?
its money that makes money not the talent; stay consistent and driven towards your goal; never take no for an answer.
9. What’s a typical day in your life like?
I start off my day with a morning prayer, then cook some breakfast; I’m a good cook too, by the way. Then, I’ll be at the office replying to emails and phone calls; looking for different avenues to branch out my clothing company. I always keep the music on and I can’t work without it.
10. What’s one of the highlighting moment in your career? Why is it so?
When I saw my clothes on VH1 family business reality show, it felt like my dream came true.
11. What stops you from throwing in the towel and giving up during those frustrating days of being in this industry?
I got my family that looks up to me, so I don’t want let them down.
12. Biggest risk ever taken?
Dealing with overseas manufacturers. I never meet some of them, so it’s hard to wire money to random people that you never meet; it’s just a risk that comes with the business.
13. Who has influenced you most and been your greatest inspiration?
God, and my parents.
14. How do you go about marketing your business or yourself? What has been your most successful form of marketing?
I have been in lot of trade shows and award shows, and also word of mouth; when you have good products, people will talk about you.
15. Where do you see yourself in 5 years?
10 years?
To me, the sky is the limit.
16. What’s the first thing you would say to the world if all attention was on you right now?
Hard work pays off.
For more information on Keez Clothing, make sure you check out their website.
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