Mixed Martial Arts,(MMA) is the sport of fighting that combines the various disciplines of combat. MMA is the fourth most watched sport in the US surpassing Soccer and Hockey and trailing behind Football, Basketball and Baseball. Many current brands out in the market continue to create a similar “street fighter” persona incorporating conventional images of skulls, barbed wire, grim reapers and oversized tattoo designs in their apparel. But this “persona” no longer signifies the artist at work, the athlete of combat sport.
VXRSI (Vuhr-sahy), from the Latin plural for the word Versus, is a clothing company that is revolutionizing MMA by branding its apparel towards the sport and artistic aspects of fight culture.
Where is the clothing brand that honors the dedication and discipline of the modern martial athlete? There is no other brand that artistically conveys this sport. That is where VXRSI comes in, as it is a genuine sports/lifestyle brand that takes inspiration from the art of fighting. VXRSI is progressive, modern and classic; creative and versatile combining elements of sport/contemporary/streetwear and lifestyle branding and designs.
“Our goal for VXRSI is to challenge the idea of what is considered the “norm” of MMA and sport-inspired brands, bringing the revolutionary and forward thinking that it takes to spark a completely new era in the way the sport is represented. The sport of fighting is an art form in itself. If you watch two skilled martial athletes, it’s like a human chess match of both the physical and mental, a clash of wits and will. And in that understanding you can identify the true artistry before you as you would in any artistic discipline or performance.”, says Dano Dejos, Creative Director. The VXRSI team is comprised of apparel veterans from the streetwear/lifestyle apparel industry, artists, designers, and creatives – many with MMA backgrounds and martial sports foundations.
Through the VXRSI philosophy, it’s not about winning or losing. It’s about striving and overcoming. It’s growing and evolving. It’s about the journey, the experience and what it does to you. It’s immersing yourself in the here and now.
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